Sorel Live To Defy
In SOREL’s #DestinationSOREL campaign, Claire hit the road with the SOREL team, HelloSociety, and two influencers (@prettylittlefawn and @honeynsilk) to travel to Seattle, Austin, Charleston, and Los Angeles. Along the way, Claire captured photography showcasing how to style SOREL boots and sandals for rain or shine. Claire also provided creative direction and project management for the creation of 20 socially optimized videos. The content was aggregated on www.destinationsorel.com and amplified through the influencers and brand’s owned social accounts.